Introduction:
Digital Marketing if defined simply “Marketing through
digital sources”.
When a business is established, it mainly depends on
advertisements of its products. Without the advertisement, people won’t even
know the name of the brand. The more a company spends on advertisement, the
more sales it get.
When you go to a store to buy a drink, you often choose coke
or Pepsi. Why? Because these companies spend so much for their advertisement
that when it comes to cold drinks, the name that pops up in peoples’ mind is
coke or Pepsi.
Similarly, whether it’s a shoe brand or a clothing brand,
advertisement has to be done properly so that people can know about the
products and then buy these products.
Importance Of Digital Marketing:
Now, the question is why digital marketing is important? Why
not continue the same traditional marketing through bill boards?
If we go back a few decades, let’s say 1970 or 1980. We know
that internet almost didn’t exist back then. People used to read newspapers
and listen to radios. Mostly people didn’t have a television. So, at that time,
If a business wanted to approach a large audience, it had to choose bill boards
because people read the posters and bill boards while going on the road in
their cars.
If we talk about today, take an example of you and your
friend in a car. If you are driving, then most probably your friend would be
using his phone. In your house, most of the time you spend is on social media
and television. Right?
So, the traditional bill boards and posters are now of no
use because people don’t bother to read them when they are scrolling through
facebook or youtube.
Alright, So now if a company has to reach a large audience,
why not use the same plateforms which billions of people are using? I mean if
people are scrolling through facebook, why not put an advertisement there? If
people are watching an entertainer on youtube, why not give him money to promote
our product? If people are searching something on google, why not put the
related product in the article people are reading? This is where digital
marketing comes into play.
Since, billions of people are using facebook, youtube and
google, companies are now paying attention towards advertisement through these
platforms. In this way, they can reach a large number of audience in a couple
of hours as soon as anew product is launched. They can also target the specific
category of people looking for the same product that they are manufacturing. In
this way, getting more sale is now no problem. It’s just how a company is using
digital marketing.
Types of Digital Marketing:
Now, there are eight type of digital marketing.
- SEO
- SMM
- Content Marketing
- Pay per Click
- Email marketing
- Affiliate Marketing
- Mobile Marketing
- Marketing Analytics
Search Engine Optimization (SEO):
Search engine optimization includes optimization of the
content to rank higher in search engine results. To optimize the content
according to search engines, specific keywords are used. Maybe you searched on
google “What is digital Marketing” and google showed this website in the
results. In this case, “What is digital Marketing” was the keyword and as this
keyword was included in the title of the article, google was able to reach this
article easily and that is why it ranked higher than other articles.
What are things that matter in SEO? Search engine use
different algorithms which change over time. These algorithms are only known to
these search engines. But there are few things that can help in ranking higher
in search engine optimization:
Keyword Research:
Google or other search engines surf the web depending upon the
keyword that is searched. Now, this is important to use keywords having high
volume and low competition if you want to attract a large number of audience
and stand out among others. Now, the content doesn’t have to be stuffed by
keywords. Just make sure to use proper keywords in the title, introduction and
in few headings. In this way, it becomes easy for the search engine to search
your content and present to the person looking for it.
High Quality Content:
Now, after the keyword research, the content has to be high
quality and engaging for the audience looking for it. If your content is not of
good quality, it is most likely to be ranked down resulting in less traffic.
Content Indexing:
It is important that the search engines can read your content
so that it can be shown up in the search results. If your content is un-accessible
to the search engines, it is most likely that your content won’t be shown in
the search results.
Affiliate Marketing:
Affiliate marketing is promoting the products of a company
and getting commission on every sale your drive.
Now, many companies and brands pay people in order to
promote the products by their content like blogs or youtube channels or
facebook pages. When people see their content and they buy something, the
company pays some percentage of the e product price to the person promoting it.
The largest network of affiliate marketers is of amazon with almost a Million
affiliates. There are other networks like Clickbank are also available.
Click here to read how you can make money by amazon affiliate marketing.
Now, how does it work?
You go to the platform, let’s say it is amazon, you sign up
for affiliate program. Now after getting approval, you choose a product and get
a link containing your name in it. Now you make a video about it or write a
review and post it on youtube or on your website or on facebook and drive
traffic to the link. People see your content and if they like the product, they
visit amazon. If they buy the product, you get some percentage in commission.
Social Media Marketing:
In today’s world, social media is a must for businesses of
all sizes. Not only is it a great way to connect with potential and current
customers, but it can also help you build brand awareness, develop
relationships with key stakeholders, and generate leads and sales.
When it comes to social media marketing, there are a number
of different channels that businesses can use to reach their target audience.
Some popular options include:
- Google+
Each channel has its own strengths and weaknesses, so it’s
important to choose the one that will work best for your business.
Content Marketing:
Content marketing is the process of creating, producing, and
distributing valuable, engaging, and informative content to attract and retain
customers, followers, and fans. Content marketing is a key component of all
marketing plans and should be considered when developing a strategy for any
company.
There are a few key considerations for content marketing:
1. People are now consuming content on a more consistent
basis. According to the Pew Research Center, 53% of American adults read online
content every day, up from 41% in 2013. This means that creating content that
is interesting and useful is critical to success.
2. Brands must be aware of their target audience. For
example, if a shoe brand targets the people interested in buying fishing rods,
that’s definitely not going to work.
Pay per Click:
Pay Per Click (PPC) advertising is a form of online
advertising that allows advertisers to pay for ads that are clicked on by
users. PPC ads are placed on search engines, online classifieds, online
auctions, and other online platforms.
PPC advertising is most effective when it is used to drive
traffic to a website or landing page. The advertiser pays the search engine
company for example google each time a user clicks on the ad. The user is not
charged for the ad, and the advertiser does not have to pay for clicks that
result in a sale or leads.
PPC advertising is a cost-effective way to reach a large
audience.
Email marketing:
Email marketing is one of the most popular ways to market
your business. Email marketing allows you to send targeted messages to your
customers and followers.
Email marketing is a great way to stay in touch with your
followers and customers. You can send them periodic updates about your
business, new products, or changes to your services.
Email marketing is also a great way to promote your brand.
You can create attractive email newsletters that promote your business and its
products.
Email marketing is a cost-effective way to market your
business. You can send hundreds or even thousands of emails without having to
spend a lot of money.
Mobile Marketing:
Mobile marketing is the use of mobile devices to market
products and services. Mobile marketing includes the use of mobile devices to
create and deliver marketing messages, including text, email, and push
notifications. Mobile marketing is also known as mobile engagement marketing,
mobile marketing communications, mobile marketing strategy, and mobile
marketing operations.
The use of mobile devices to market products and services
has increased significantly over the past few years. In 2013, mobile marketing
accounted for 73% of all online marketing expenditures. This percentage is
expected to grow to 84% by 2019.
There are a number of reasons why mobile marketing is
becoming more popular. First, mobile devices are more accessible to the users.
Second, there are millions of people using mobiles phones every time. Third, they
can target specifically the users they want depending upon which content they
like.
Marketing Analytics:
In order to effectively market a product or service,
organizations need to understand how people interact with and consume the
product or service. Marketing analytics is a tool that can help businesses
understand how people are using their products or services, what products or
services are being purchased as a result, and how people are communicating
about the product or service. Marketing analytics can also help businesses to
identify opportunities and target marketing campaigns to specific demographics.
Conclusion:
Digital marketing is the new rising strategy for businesses
to target their audience. It opens new spaces for individuals to learn this
skill and earn money. If you are a student, it is definitely recommended to learn
a digital marketing skill. It will be definitely worth learning.
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